Crowdfunding Lessons: What Indiegogo and Kickstarter Campaigns Can Teach Us

Crowdfunding Lessons: What Indiegogo and Kickstarter Campaigns Can Teach Us

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Crowdfunding Lessons: What Indiegogo and Kickstarter Campaigns Can Teach Us

Crowdfunding platforms like Indiegogo and Kickstarter have revolutionized the way entrepreneurs bring new products to market. These platforms offer invaluable lessons on how to successfully launch and manage a crowdfunding campaign. Here are key lessons learned from some of the most notable campaigns on these platforms.

  1. The Power of a Compelling Story

  • Overview: Successful campaigns often have a compelling story that resonates with potential backers.
  • Lesson: Craft a narrative that explains why your product matters, who it benefits, and what problem it solves. Personal stories, detailed backstory, and a clear mission can significantly boost engagement.
  • Example: The Pebble Smartwatch campaign effectively communicated the need for a versatile smartwatch, connecting with tech enthusiasts and early adopters.
  1. High-Quality Visuals and Prototypes

  • Overview: Visual appeal and tangible prototypes can greatly influence the success of a campaign.
  • Lesson: Invest in high-quality videos, images, and prototypes to showcase your product. This helps potential backers visualize the final product and builds credibility.
  • Example: The Coolest Cooler campaign featured a well-produced video and detailed visuals of the prototype, which helped convey the product’s unique features and functionality.
  1. Engaging with Your Community

  • Overview: Building and maintaining a strong community around your campaign is crucial.
  • Lesson: Engage with backers through regular updates, responding to comments, and incorporating feedback. A loyal and engaged community can help spread the word and provide valuable insights.
  • Example: The 3Doodler campaign maintained high engagement with its backers, providing frequent updates and soliciting feedback to improve the product.
  1. Setting Realistic Goals and Stretch Goals

  • Overview: Setting achievable funding goals and well-thought-out stretch goals can drive momentum.
  • Lesson: Determine a realistic funding goal that covers your initial costs and plan stretch goals that add value to the campaign without overextending your resources.
  • Example: The Exploding Kittens campaign set a modest initial goal but included engaging stretch goals that kept backers excited and invested throughout the campaign.
  1. Leveraging Social Media and Marketing

  • Overview: Effective use of social media and marketing strategies can amplify your campaign’s reach.
  • Lesson: Utilize social media platforms, email marketing, and influencer partnerships to promote your campaign. Consistent and strategic marketing efforts can attract a wider audience.
  • Example: The Oculus Rift campaign leveraged extensive media coverage and influencer endorsements to boost its visibility and attract more backers.


Successful crowdfunding campaigns on Indiegogo and Kickstarter offer valuable lessons on storytelling, visual presentation, community engagement, goal setting, and marketing. By learning from these examples, future creators can better navigate the crowdfunding landscape and increase their chances of success.